Thorn: Leading A Website Overhaul With Heart
Thorn is a nonprofit with a big vision—to end childhood sexual violence. After an internal brand refresh, Thorn was clear on how to tell their story via visuals and short-form content. But they weren’t sure how to turn that into long-form storytelling on a soon-to-be-launched website.
From site architecture and UX to copy that drives action among varied audiences, they needed support from a writer who could quickly understand their emotionally difficult and nuanced issue space.
-Tailored copy to multiple audiences and CTAs
-Collaborated with the in-house team to ensure site continuity
-Revised the data-heavy Issue page to center children and their stories, not just numbers
How I helped:
-Wrote long-form copy for the homepage and other key site pages
-Led market, keyword, and audience research
-Developed sitemap, user journey, and content strategy for 30+ pages
*This work was created in partnership with the in-house marketing team at Thorn.